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October 19 - 20, 2022 | Las Vegas, NV
October 19 - 20, 2022
Las Vegas, NV
An in-depth education about marketing
and packaging applications of print.
Co-Located With

What Is Brand United University?

BRAND United University is a two-day, in-person educational professional development program for marketers, agencies, and designers. Presented by BRAND United, PRINTING United Alliance, and Idealliance, and co-located at this year’s PRINTING United Expo (Oct. 19-21) in Las Vegas, this program is designed specifically for brand owners, agencies, designers, and print buyers looking to create high-impact, measurable, and attributable print elements as part of an optichannel marketing campaign and strategy.

Brand owners, agencies, designers, and print buyers are playing in a digital-first world where print is part of the mix. BRAND United University will help peel back the layers on what makes a successful optichannel marketing campaign, one where print plays and powerful role.

Attendees will come away with a better understanding of how to create, measure and attribute the power of print to overall success of their optichannel marketing campaigns. They will also learn how to best drive optichannel strategies and plans within the Direct Mail, Packaging, Signage, and Promotional Products segments. Enjoy presentations from top industry thought leaders, and come away with:

  • Key marketing trends by vertical market
  • Tips and tricks for consistent visual and brand identity
  • Tools for understanding how to measure and attribute print’s success within an optichannel marketing strategy, and within marketing automation platforms.
  • And much more

Plus, when attendees join us for the keynotes, educational sessions, panels, networking and more, they will have a chance to take a trip to the one-million-sq.ft. Expo show floor, which is jam-packed with the latest solutions and technology.


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