Name: Brand United University
Start: 2021-12-13
End: 2021-12-13
Location: Virtual

Print marketing offers a blend of many offline marketing touchpoints in the customer journey that multiplies marketing performance when incorporated into a comprehensive optichannel strategy.

This course will cover:

- New technologies and data-powered print marketing techniques
- Top design concepts to consider
- Importance of brand consistency across channels
- Best practices for measuring your effectiveness of print
- Research: The power of offline marketing in optichannel campaigns

Agenda

Monday, December 13

10:00 am 10:30 am
The Dynamic Duo Duel for the Best United Brand Execution

Join in as two great industry minds go head-to-head discussing the power of comprehensive creative and data analytics plans for united brand execution.
Speakers
- Brent Niemuth President & Partner J.Schmid
- Tim M. Curtis President & CEO CohereOne

10:30 am 10:50 am
Top Design Concepts to Consider

The founder of PaperSpecs will take attendees through some of the top designs that brand owners, designers, and marketers should consider when planning and implementing creative direct mail materials for optichannel marketing campaigns.
Speaker
- Sabine Lenz Founder PaperSpecs

10:50 am 11:20 am
Dynamic Direct Mail Drives Results and Revenue

This panel of direct mail experts will pull from real-life experiences to describe what makes direct mail effective, how to leverage it to drive results and revenue, and the ways in should fit into a brand’s optichannel marketing strategy.
Speaker
- Ray Van Iterson Manager of Innovation and Product Development United States Postal Service

11:20 am 11:40 am
The Power of Color Consistency in Direct Marketing

Join color expert Chuck Schonert as he describes the importance and power of color consistency in relation to branding and creating an effective and comprehensive optichannel experience.
Speaker
- Chuck Schonert Director of Research and Development Idealliance

11:40 am 12:00 pm
The Power of Offline Marketing in Optichannel Campaigns

Listen in as Principal Analyst Lisa Cross explores BRAND United research, revealing key trends and takeaways crucial for brand owners, marketers, agencies, designers, and print buyers to make business decisions.
Speaker
- Lisa Cross Principal Analyst NAPCO Media