TRACK 1:
PRINT MARKETING FOR MAXIMUM OPTICHANNEL PERFORMANCE

You’ve heard about the convergence of digital and direct response channels, but how can you really make it work? Cyndi will share the inside baseball on campaign strategies for programmatic, trigger, and performance marketing success. She will also share current research and trends on what is happening in the industry, and back it up by sharing some of the building blocks that successful agencies and brands are using today to break through the clutter and deliver maximum return on marketing investment using today’s multi-channel tools and media.

Direct Mail has been through some unprecedented times in 2020 and marketers are slowly coming to terms with the next normal. This session will look at how the messaging and use cases of direct mail has changed during the pandemic and provides some insights into upcoming opportunities for this channel both as a stand-alone marketing media as well as part of the larger marketing mix.

Magazine advertising puts your brand campaign into the hands of a hyper-engaged audience. It’s a channel often overlooked in these digital days, yet one that’s a powerful player in the optichannel marketing mix. This session will overview key drivers of ad effectiveness and showcase how Meredith — home to People, Better Homes & Gardens, and Real Simple — helps brands measure ROI and tap into the power of print magazines.

Direct mail is changing. Digital technology has made this tactile channel better targeted, more personalized, more impactful, more nimble, and easier to track. Join our panel of direct mail innovators to learn about the techniques that have led 84% of marketers to recognize that adding direct mail to a multichannel campaign improves performance.