Print marketing offers a blend of many offline marketing touchpoints in the customer journey that multiplies marketing performance when incorporated into a comprehensive optichannel strategy.
This course will cover:
Join in as two great industry minds go head-to-head discussing the power of comprehensive creative and data analytics plans for united brand execution.
The founder of PaperSpecs will take attendees through some of the top designs that brand owners, designers, and marketers should consider when planning and implementing creative direct mail materials for optichannel marketing campaigns.
This panel of direct mail experts will pull from real-life experiences to describe what makes direct mail effective, how to leverage it to drive results and revenue, and the ways in should fit into a brand’s optichannel marketing strategy.
Join color expert Chuck Schonert as he describes the importance and power of color consistency in relation to branding and creating an effective and comprehensive optichannel experience.
Listen in as Principal Analyst Lisa Cross explores BRAND United research, revealing key trends and takeaways crucial for brand owners, marketers, agencies, designers, and print buyers to make business decisions.