Packaging plays an essential role in the marketing and sales relationship between brands and consumers. The “first moment of truth” is a brand’s most critical opportunity to capture a consumer’s attention and establish the brand’s value proposition. A successful package design strategy requires strong communication between brand owners, agencies, designers, and their vendor partners. New and enhanced technologies from the package printing industry are helping brands pop on the shelf and lift engagement and sales!
This course will cover:
You won’t want to miss this high-octane session highlighting innovative and hard-to-believe packaging that will blow your mind.
When a brand’s presence extends across multiple platforms, it is crucial to ensure color consistency to maintain brand integrity and avoid consumer confusion. Join in as color expert Chuck Schonert explores this facet of the packaging and brand relationship.