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September 29, 2020 | Virtual for 2020! Join us from the comfort of your home or office.


September 29, 2020 | 2:00 p.m. - 4:00 p.m. ET

Packaging plays an essential role in the marketing and sales relationship between brands and consumers. The “first moment of truth” is a brand’s most critical opportunity to capture a consumer’s attention and establish the brand’s value proposition. A successful package design strategy requires strong communication between brand owners, agencies, designers, and their vendor partners. New and enhanced technologies from the package printing industry are helping brands pop on the shelf and lift engagement and sales!

This course will cover: 

  • Innovative packaging’s impact on conversions and sales
  • Cutting-edge production technologies that are enhancing the consumer experience
  • Brand protection through consistent brand standards and production
  • Emerging and engaging packaging applications and case studies


Wednesday, September 30

  • 2:00 pm 2:05 pm
    Welcome to Track 2
    • Chris Lyons President BRAND United
  • 2:05 pm 2:30 pm
    Engaging Consumers and Growing Movements Through Packaging Design and Digital Innovation

    Joey Rosa, Packaging Design Professor at FIT and Founder of a purpose-driven digital brand agency, Matterful Brands, speaks about his recent case study, EatMezcla, where his team at Matterful Brands took an innovative approach to the packaging design and digital process – utilizing QR technology to connect, educate and inspire audiences through Food, Art and Community.

    • Joey Rosa Founder & Creative Director Matterful Brands
  • 2:30 pm 2:50 pm
    Top Trends in Packaging

    From decorative processes to sustainability, new advancements are constantly expanding the possibilities of brand packaging. Join Mintel’s global packaging director for insights into the latest and most dynamic trends in paperboard, corrugated, flexible packaging, labels, and shrink sleeves.

    • David Luttenberger Global Packaging Director Mintel Group Ltd.
  • 2:50 pm 3:10 pm
    The Creative Process: Packaging and Brand Development

    Attend this session for an inside look at the packaging design process from concept to implementation. Through a series of case studies, FORCEpkg will demonstrate how to execute thoughtful designs that motivate consumers to purchase across several product categories.

    • Tom Newmaster Partner FORCEpkg
  • 3:10 pm 4:00 pm
    Panel: Modern Strategies for Stand-Out Package Design

    As consumer habits shift, so must your brand’s packaging strategy. Leading companies embrace the newest techniques to continually improve their packaging design and functionality — and so can you. Join leaders from across the packaging industry as they discuss printing innovations, cutting-edge design implementations, and top ways brands can wow consumers today.

    • Tom Newmaster Partner FORCEpkg
    • Ron Sasine Principal Hudson Windsor, LLC
    • Dan Ahern Director, Global Innovation & Design Graphic Packaging International
    • David Luttenberger Global Packaging Director Mintel Group Ltd.


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