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December 13, 2021 | Virtual


December 13, 2021

Packaging plays an essential role in the marketing and sales relationship between brands and consumers. The “first moment of truth” is a brand’s most critical opportunity to capture a consumer’s attention and establish the brand’s value proposition. A successful package design strategy requires strong communication between brand owners, agencies, designers, and their vendor partners. New and enhanced technologies from the package printing industry are helping brands pop on the shelf and lift engagement and sales!

This course will cover: 

  • - Innovative packaging’s impact on conversions and sales
  • - Cutting-edge production technologies that are enhancing the consumer experience
  • - Brand protection through consistent brand standards and production
  • - Emerging and engaging packaging applications and case studies
  • - Research: The power of packaging in the marketing media mix


Monday, December 13

  • 2:00 pm 2:20 pm
    Packaging Examples to Blow Your Mind

    You won’t want to miss this high-octane session highlighting innovative and hard-to-believe packaging that will blow your mind.

    • Sabine Lenz Founder PaperSpecs
  • 2:20 pm 2:40 pm
    The Importance of Color Consistency Across Multiple Packaging Platforms

    When a brand’s presence extends across multiple platforms, it is crucial to ensure color consistency to maintain brand integrity and avoid consumer confusion. Join in as color expert Chuck Schonert explores this facet of the packaging and brand relationship.

    • Chuck Schonert Director of Research and Development Idealliance



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