Packaging plays an essential role in the marketing and sales relationship between brands and consumers. The “first moment of truth” is a brand’s most critical opportunity to capture a consumer’s attention and establish the brand’s value proposition. A successful package design strategy requires strong communication between brand owners, agencies, designers, and their vendor partners. New and enhanced technologies from the package printing industry are helping brands pop on the shelf and lift engagement and sales!
This course will cover:
Joey Rosa, Packaging Design Professor at FIT and Founder of a purpose-driven digital brand agency, Matterful Brands, speaks about his recent case study, EatMezcla, where his team at Matterful Brands took an innovative approach to the packaging design and digital process – utilizing QR technology to connect, educate and inspire audiences through Food, Art and Community.
From decorative processes to sustainability, new advancements are constantly expanding the possibilities of brand packaging. Join Mintel’s global packaging director for insights into the latest and most dynamic trends in paperboard, corrugated, flexible packaging, labels, and shrink sleeves.
Attend this session for an inside look at the packaging design process from concept to implementation. Through a series of case studies, FORCEpkg will demonstrate how to execute thoughtful designs that motivate consumers to purchase across several product categories.
As consumer habits shift, so must your brand’s packaging strategy. Leading companies embrace the newest techniques to continually improve their packaging design and functionality — and so can you. Join leaders from across the packaging industry as they discuss printing innovations, cutting-edge design implementations, and top ways brands can wow consumers today.